own-brand product

См. также в других словарях:

• own-brand — ˌown ˈbrand adjective [only before a noun] MARKETING COMMERCE own brand products have on them the name of the shop that is selling them, rather than the producer s name; = own label AmE: • We indicate the recyclability of the packaging on our own …   Financial and business terms

• own brand — UK US adjective [before noun] UK (US store brand) ► MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own brand products/goods »The gradual… …   Financial and business terms

• own brand — own label; distributor brand; private brand; house brand A product sold under a distributor s own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer s… …   Big dictionary of business and management

• own brand — ► NOUN Brit. ▪ a product manufactured specially for a retailer and bearing the retailer s name …   English terms dictionary

• own-brand — adj. Own brand is used with these nouns: ↑product …   Collocations dictionary

• own-brand — (also own label) adjective Brit. (of a product) manufactured specially for a retailer and bearing the retailer s name …   English new terms dictionary

• brand name — ˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or design: • The company s brand names include Izond, Lacoste, and Evan Picone. • Swatch is a well known brand name… …   Financial and business terms

• brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

• own-label — ˌown ˈlabel adjective [only before a noun] MARKETING COMMERCE own label products have on them the name of the shop that is selling them, rather than the producer s name; = own brand Bre: • a leading manufacturer of own label breakfast cereals… …   Financial and business terms

• product survey — UK US noun [C] MARKETING ► an examination of consumers needs, opinions, use, etc. of particular product or type of product, made by asking a group of people a set of questions: »The haircare product survey revealed that people are as satisfied… …   Financial and business terms

• Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia